Brazil has successfully secured a number of global sport events (World Cup 2014 and Olympic/Paralympic Games 2016) as a means of promoting the key goals of economic and social development. In the
scope of events of large-scale production and media and public impact, the city of Rio de Janeiro has experienced several activities of that importance since 2007. In the Pan American Games in
Rio2007, the Federal Government prepared and adopted the concept of social legacy as means for various public projects in progress at the time, making a commitment that those initiatives constituted
the first move towards social change in the city from conducting sporting events. The great challenge of the 2016 Games in Rio can be reflected by its numbers: more than 200 nations, 10,500 Olympic
athletes, 4,500 Paralympic athletes, 28 Olympic sports, 22 Paralympic sports, more than 100 thousand people directly involved in the organization of the Games, more than 30 thousand media
professionals and about 100 thousand volunteers
The Interdisciplinary Group of Leisure Studies at the University of Sao Paulo (GIEL USP) has been the academic stage to develop several investigations at graduate level focusing on sports megaevents
in Brazil, such as Rio 2007 Pan American Games, Rio 2011 5th Military World Games, 2013 FIFA Confederations Cup, FIFA World Cup 2014, and Summer Olympics and Paralympic Games 2016. It was found that
Brazil has developed legacy plans aiming to enhance outcomes relating to quality of life –promoting civil society and alleviating poverty, reducing violence and crime, creating economic opportunity,
safe spaces and promoting public health. There are also initiatives coordinated by different Brazilian Ministries in the search for sports and physical activities that can address the demands of
Brazilian society. This presentation will report some intersecting initiatives investigated at GIEL USP regarding governance and public/private policies developed by local universities, representative
entities, reference centers, district associations, labour unions and state parks administration.
As part of the Olympic legacy, Rio 2016 Olympic and Paralympic Games states a unique opportunity to promote public health and improve the awareness of the benefits of physical activity and sports.
Events on a global scale, such as the Olympics/Paralympics, can stimulate a proper governance and policy for health, physical activity and leisure programs.