Athletic sport plays an important role in spreading influence internationally and promoting intercultural communication. But due to socioeconomic development, city expansion and structure shift,
changes in demographic structure and people’s views, Shanghai has lost its edge in such some athletic sport events and is now facing problems in development orientation, the number of reserve talents,
and training model. This study analyzes the current status of athletic talents in Shanghai, and puts forward feasible measures as to how to restore Shanghai to its leading position in athletic sports.
2.1 literature study
Gather related literature materials, books about athletic talents.
Face-to-face talking, phone calls and emails are used to interview experts about athletic talents.
2.3 field trips
Conduct field trips to Shanghai Sports Bureau, Shanghai Oriental Oasis Training Base, and carry out face-to-face interview with officials, coaches and athletes there.
2.4 Data analysis
Conduct statistical treatment on the raw data obtained, analyze the results to get final conclusion.
3.1 Insufficient reserve talents with proportional imbalance in structure
In the athletic talent echelon, the golden proportion of the three levels of athletes are1:2:8 in the shape of pyramid, but in Shanghai this is not the case, and that is unsuited to Shanghai as a
leading city in athletic sports.
3.2 Declining sports achievements
Difficulties loom ahead in restoring Shanghai to its leading position in athletic talents, which can be seen from the achievements obtained by athletes from different provinces and cities in the 2008
Beijing Olympic Games, where Shanghai ranked 6 with 4 gold medals, fewer than Jiangsu and Liaoning Province in total number of medals, and no better than Beijing and Guangdong.
3.3 Athletic Coaches insufficient in numbers and remain boosted theoretically.
The number of coaches at key sports schools in Shanghai has been decreasing and findings from interviews reveal that a majority of coaches in Shanghai obtain bachelor’s degree, and few with master’s
degree, which indicates necessary theoretical study and retraining for coaches.
We propose to establish rational development orientation with specific goals; create good environment for the improvement of mass sporting or physical activities; stress on school sports,
integrating athletic training and routine physical education; build up reserve talents market and corresponding league matches system; establish rational sport events arrangement.
Though government-oriented sports system has been significant in the history of China’s athletic sports, its inherent problems begin to appear. Now athletic sport is at the cross: to follow the
current way and continue improving and mending the long-existent system or follow the trend and place itself in the market? Experience indicates that Shanghai, as a cosmopolitan city, won’t do without
the support of sports branding in the market like NBA, F1, ATP.