Background:Rural areas are underdeveloped compared with urban areas in China. Public sports service delivery is the best way to promote physical activity in rural areas. According to
the theory of social capital, social capital are resources which help to solve the public dilemmas (JColeman, 1988; Nan Lin,2001; Putnam,2001). Previous research also shows that sports and physical
activities can generate and maintain social capital (Cora Burnett, 2006; Fred Coalter, 2007; Vassilions.Ziakas, 2010).This article aims to discuss the relation between social capital and public sport
services delivery in rural China, so as to provide advices for government to deliver public sport service for rural areas effectively and efficaciously.
Methods:Questionnaires were used to collect data. 30 villages were investigated to collect data about public sport service delivery in village and 767 famers were interviewed to
collect data about physical activity participation, social capital and satisfaction with public sport service delivery in village.
Results:Farmers’ satisfaction with public sport service delivery in village has an impact on social capital. Specifically, trust capital and bonding capital were influenced by the
satisfaction with instruction service and information service, support capital was only influenced by the satisfaction with information service. 2) On one hand, farmers’ satisfaction with public sport
services delivery in village has a remarkable impact on physical activity participation. On the other hand, farmers’ participation in physical activity also has a significant impact on generating and
converting trust capital, relationship capital and support capital. 3) Demographic factors have certain influence on the level of social capital. First, gender has an impact on trust capital and
support capital. Second, age has an impact on trust capital, bonding capital and social norm capital. Third, educational level has an impact on trust capital, bonding capital, support capital and
social norm capital. Fourth, occupation only significantly influenced social norm capital. 4) Social capital has an impact on the public sport service delivery in village. particularly, bonding
capital has a remarkable impact on instruction service and information service; support capital has a significant impact on facility delivery, regulation delivery, instruction delivery and information
delivery; social norm capital impacted regulation delivery and instruction delivery. 5) Public sport service delivery in village impacted physical activity participation. In terms of power of
influence, facility delivery, regulation delivery, service delivery, information delivery and instruction delivery ranked in a descending order.
Conclusions:1) Great emphasis should be placed on the development and delivery improvement of public sport service in village. 2)Public sport service delivery should rest on the basis
of farmers’ satisfaction with public sport service.3)public sport service delivery should be provided in an order of facility and expenses, regulation, service, information and instruction considering
the generation of social capital.