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Abstract Details

Abstract Title

China 's professional football innovativeness Empirical Study

Abstract Theme

Governance and policy

Type Presentation

Poster

Abstract Authors

Presenter Wu Yannian - Jinan University (College of Physical Education) - CN

Presentation Details

Poster Exhibition Site (Local): Blue - 13        Date: 1 September        Time: 8am to 7pm        Presenter: Yannian Wu

Abstract Resume

Background:
The football competitiveness of our country still very backward; however, football in China has wide social influence, which wins love in people both urban and rural. Promoting Chinese football will
not only enrich people’s spiritual and cultural life, but also enlarge growth points in spot industry of Chinese. To keep to the objective law of the occupation spot games, it is urgency need to give
a new position to Chinese professional football match and establish which aspects we should innovate. Therefore, by referring successful experience in European professional football competition and
considering the basic national conditions, taking example of Chinese Football Association Super League, we stand in customer to do the quantitative analysis and create a new model of Chinese
professional football

Methods:Questionnaire Survey Method;Data Satistics Method


Results:We validated the assumption, reliability and validity of the innovative model of Chinese professional football match and the six assumptions that the innovative model of
Chinese Super League came up with. The result shows that only player’ performances and sport place’ environments are satisfied. Supporters’ club was screened out in the test of reliability. And
indistinctive estimated coefficients for the fans privilege, online self-service, fans loyalty program and the overall innovation capacity illustrate that Chinese Super League service failed to
improve comprehensively. Among the interaction with fans, compare with the five major European Leagues, although Chinese professional football clubs input regardless of costs for player, the
organizations of fans are still the superficial commercial promoting activities. They have not yet regarded fans as the foundation of existing for the clubs. The overall innovation and brand value of
Chinese professional football match have not yet maximized the effect. It can explain that the overall innovation ability of Chinese professional football match has not roundly increase consumers’
satisfaction. Although Chinese Super League creates a significant improvement and becomes “the No.1. League in Asia” in recent years, its brand effect cannot appeal to more civilians for attending the
matches.


Conclusions:In six dimensions of foreign conceptual sport innovation, only player’ performances and sport place’ environments are satisfied for the innovative model of Chinese
professional football match. Fans club, online self-service, fans loyalty program are irrelevant to the overall innovation capacity. It proves that Chinese Super League has paid little attention to
the majority of fans. And teams have not yet set up a long-term mechanism for coaches and players face-to-face communicate. In a word, the innovation of professional football match still remains in a
low level at present and requires promoting completely in future.


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