Background: The Chinese State Council issued the "Decision on Accelerating the development of sports industry to promote sports consumption"in 2014.National strategy aimed at the
development of the sports industry to promote sports consumption. In this background, the value of elite spots changes inevitable, This paper attempts to study elements of Chinese sports core value of
diversification using a variety of methods.
Methods: This study collected more than 30 papers on value of sports-related thesis, and consulted experts to review the questionnaire ,with validity 0.873. In this paper, a
nationwide sample survey centralized 6 round" Elite Sports values questionnaire" with 341 copies, of which 324 valid, and efficiency is95.1% , reliability of the questionnaire were tested using the
Cologne Bach coefficient methods, and reliability is 0.916. Respondents come form 35 provinces and municipalities, and therefore have better Representative effects. AHP (Analytic Hierarchy Process) is
scientific evaluation system to determine the importance of each level. We use Principal component analysis methods to analyze the fourth level of value structure , and the three elements of most
indicators are simplified as several major indicators.
Results: Value analysis based on Principal component analysis and AHP . The four core values of present elite sports are educational value (B2), spiritual values (B1), motion value
(B3) and cultural values (B4), Wherein the importance of the education value is relatively higher.The educational value of the cumulative percentage found that the core elements of the educational
value are will educational value (D2) (58.352%), competitive educational value (D6) (72.667%), and skills education value (D8) (81.029%).
Conclusions: The results indicates that dimensional change of Sports Core Value occurs under the background of national strategy.China is experiencing a shift from traditional
agricultural society to modern industrial society and transition. China got the first place in Beijing Olympic gold medal total,and elite sports’ "glory property" is being weakened.China's elite
sports "educational property" are being further strengthened, and therefore need to pay much attention to educational value and spiritual and cultural fields reflecting its demonstration effect.